Intelligent Listing Optimisation

Maximising visibility and conversion for your retail product listings

Articles

Creating unique copy for your listings: Where to outsource e-commerce copywriting

JAMES BILLOT

Where to outsource e-commerce copywriting - ListSmart

In the digital age, the Internet is the center of commerce. We can’t afford to remain unconnected, especially if we run a business. The internet has changed the way brands communicate with consumers, as they rely on virtual means to reach new customers.

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Introducing The Best Apps & Services For Managing Your Online Store

Jeremy Browning

Introducing The Best Apps & Services For Managing Your Online Store - ListSmart

Managing an online store can be a highly time-consuming business and it’s often hard to know exactly how to get the best out of your listings (unless you can somehow spend more hours than there actually are in a day, every day, keeping on top of what all of your competitors are doing!).

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eBay 2017 Updates to Seller Performance Standards and Fees

Jeremy Browning

eBay 2017 Updates to Seller Performance Standards and Fees - ListSmart

Seller performance standards allows eBay to recognise and highlight sellers who provide good customer service and allow customers to buy with confidence. eBay is currently in the process of updating their seller performance standards to make them “fairer and more consistent” for those selling abroad, as well as tightening up late delivery targets for Top Rated Sellers.

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How much does price matter for online sales?

Jeremy Browning

How much does price matter for online sales? - ListSmart

Everyone likes a bargain, so it’s hardly a surprise that when it comes to selling online, the price you charge for your products is going to have a big impact on your sales.

But just how much does the price actually matter? And what other factors affect the influence of pricing? Should you just charge the lowest price you possibly can? And how do you know when it’s time to raise or lower your prices?

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Pricing Distribution on eBay – Diving into the data

Anna Gruebler

Pricing Distribution on eBay - ListSmart

As a seller, when you first list a new product on eBay (or any other marketplace), it can be a bit tricky to estimate the most competitive price. Pricing is also one of the most important factors buyers take into account when deciding to buy a product on eBay.

Here are some insights about how prices vary in some of the most popular categories on eBay and one of the most universal garments: women’s jeans, and men’s jeans. This will give you some ideas for what to consider when making a pricing decision.

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Are eBay subtitles worth paying for?

Ed Prior

Are eBay subtitles worth paying for? - ListSmart

Subtitles allow you to add extra information to your eBay listings which will then be visible in search results. This means potential buyers can find out more about your products before they click on them, which can lead to increased interest and ultimately higher sales.

However, subtitles are classed by eBay as advanced listing upgrades, meaning they are not covered by your standard selling fees. Instead you have to pay an additional fee per listing if you want to include subtitles, begging the question – is it worth it?

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Why E-Commerce Retailers Need to Think Multi-Channel

Skubana - Guest Post

E-Commerce Multi-Channel - ListSmart

E-commerce channels like Amazon and eBay allow retailers of all sizes to reach massive international audiences. All an e-commerce seller needs to do in most cases is create an account and upload products, and they will be able to sell under the umbrella of some of the most respected brands on earth.

While sales platforms can serve a valuable foothold into the world of e-commerce, relying on single channels can be dangerous.

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How to add product reviews to eBay listings

Ed Prior

eBay Product Reviews - ListSmart

Since early 2016, eBay have been allowing sellers to add product reviews to their eBay listings. This means that when potential buyers view your listings, they will see reviews of the same product from across eBay. The aim is to increase buyer trust and help sellers boost their listings’ conversion rates.

While eBay will automatically add product reviews to relevant listings, there are some things you need to do to make sure eBay can connect your listings with the right reviews. So you can take advantage of this powerful feature, we explain exactly what you need to do to start seeing product reviews on your listings and just how important this is for your eBay store.

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Using Product Identifiers on eBay to boost visibility and sales

Ed Prior

eBay Product Identifiers - ListSmart

For the last couple of years, eBay has required its sellers to use Product Identifiers on their listings. These are key pieces of information that allow customers to clearly identify specific items, right down to the exact make and model.

The aim of this is to increase the accuracy of listings and make it easier for potential buyers to find the precise products they are looking for. However, it can also boost the visibility of a seller’s listings, both within eBay and across the wider web, including through search engines such as Google.

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Why structured data is essential for your eBay listings

Ed Prior

eBay Structured Data - ListSmart

When searching for your next online purchase on eBay, you may have noticed a new, multi-image, boxed out view. It’s full of useful information like price, merchant, reviews, and special offers. This effectively gives you your own automated comparison site upon your first touch in the online world. Pretty clever stuff and highly useful, even though some of it might be sponsored content.

This is all down to ‘Structured content’, a buzz word, which is doing the rounds alongside others such as ‘big data’ and ‘machine learning’. eBay is making a solid effort to encourage all of their merchants to ‘structure their data’ which is intended to increase our visibility not only on eBay but across the web, too.

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eBay Active Content Removal: Get Your Listings Up to Speed

Ed Prior

eBay Active Content Removal: Get Your Listings Up to Speed – ListSmart

Do your eBay listings rely on active content? If so, or if you’re not sure, it’s time to sit up and pay attention: big changes are coming which could completely transform the appearance and functionality of your eBay pages.

From June 2017, eBay will limit the use of active content on all listings across all types of devices. This policy will also be applied to eBay store pages later in the year. In practice this means elements of listings and store pages which rely on active content will no longer appear for users, removing the functions they provide and leaving pages potentially looking messy and unprofessional.

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How To Maximise Your Item Specifics To Turn Your Listings Into Bestsellers

Lucy Hayes

How To Maximise Your Item Specifics To Turn Your Listings Into Bestsellers – ListSmart

When you sell items on eBay, the item specifics field lets you highlight certain details about the product being sold. This is intended to provide information in a concise and easy-to-read format for potential buyers.

Depending on the category in which the item is being sold, item specifics will tend to include commonly searched for information such as Brand, Colour, Material and Type. As part of eBay’s effort to standardise and better structure its marketplace, these kind of product identifiers are becoming increasingly important and often mandatory.

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6 New Year's Resolutions To Improve Your eBay Sales

Jeremy Browning

6 New Year's Resolutions To Improve Your eBay Sales – ListSmart

With the Christmas sales rush behind us, it’s time to start looking ahead at how to make 2017 an even more successful year.

Getting a solid strategy in place for boosting your year-on-year performance means you can continue to grow your online sales this year, in spite of any economic challenges being thrown at us.

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eBay Post and Packaging – Diving into the data

Anna Gruebler

eBay Post and Packaging – Diving into the data – ListSmart

Having the right shipping option can make all the difference for your buyers on eBay.

To find the facts about shipping options, we took a deep dive into the data: we looked at the Women and Men’s Jeans categories and compared sales to the offered shipping options over a period of time and bring you the insights we gained.

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Keeping ahead of eBay’s Best Practices is easy with ListSmart

Jez Browning

Keeping ahead of eBay’s Best Practices is easy with ListSmart

eBay’s best practices are a constantly moving target. This week we’re giving you a very quick glimpse of how the ListSmart App can keep you ahead of the curve.

With many of you being tied up with the bustle of Black Friday, Online Monday week and Christmas, no doubt you’ve had little chance to make a real start with the tool. So, let this simple tutorial act as inspiration to quickly and effectively optimise your store for 2017.

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To The Point of No Return – Return policies, online sales and eBay requirements

Emma Totman

To The Point of No Return - ListSmart

All-inclusive return policies have become a standard part of online shopping. Companies such as John Lewis, ASOS and Currys offer full, free returns on their items (often with free courier pick up services), while others, such as Uniqlo, are offering a 60-day return window over the Christmas period.

It could be argued that these large companies have the resources to offer such a service, something small businesses simply cannot compete with. However, a comprehensive returns policy has become the mark of a quality seller and can have a positive impact on your customer service and sales.

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eBay Post And Packaging – Why Being FAST & FREE Matters

Emma Totman

eBay Fast & Free Van - ListSmart

eBay’s FAST & FREE shipping green van logo is set to be an emerald beacon of prestige on your product listing. As the world of online shopping becomes increasingly competitive, offering this postage service on your listings is a sure way to attract buyers and boost your sales.

As Christmas approaches and the online present rush begins, offering FAST & FREE shipping is essential to making your product stand out this festive season.

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How To Avoid Losing Out in eBay’s Category Shake-Up

Jez Browning / Emma Totman

A box marked 'Crisps' that contains everything bar the kitchen-sink

eBay has updated its policies regarding item categorisation to clamp down on seller miscategorisation and misrepresentation of items.

In this article, we give you the low-down on: why eBay is updating its policies, how the updates may affect your business as a seller, how you can avoid being caught-out, and how this change can be your key to more profit and exposure.

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ListSmart Launch - Press Release

November 3rd, 2016

AltViz brings machine learning to professional eBay sellers with launch of new listing optimisation app

AltViz, a London-based machine learning startup, are pleased to announce the launch of ListSmart, a listing optimisation app for eBay sellers.

ListSmart uses natural language processing and machine learning to provide optimisation recommendations to professional eBay businesses. These recommendations are designed to improve sellers’ search visibility, page views and listing conversions on eBay to compete with the category’s top sellers.

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5 eBay Title Fails

Emma Totman

5 eBay Title Fails

The title of your eBay listings is the first thing potential buyers see, if they find you that is. This is because listing titles is one of the main ways eBay matches items to user searches. So, not only does your title need to entice people to click on your listings, it also needs to be constructed to fit the way eBay filters search results so your items get seen by as many people as possible.

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How to Take Professional Quality eBay Photos Without Spending Money

Jez Browning

2 unspoiled Crunchies with 1 unwrapped

Find out how your smartphone, an archive box, some white paper, and the GIMP can solve your product image problems.

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Can Exploring the eBay Category Tree Teach You How to be a Top Seller?

Lucy Hayes

eBay Category Tree

eBay plays host to over 1 billion product listings worldwide, so how do you make sure your listings don’t get lost in the crowd?

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10 Common Mistakes Made By EBay Sellers

Jez Browning

Highlight any flaws in the product

Are you making these 10 common mistakes when selling on eBay? We analysed millions of listings - discover what we uncovered.

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ListSmart is speaking at #eBayConnect

Lucy Hayes

eBay Connect 2016

ListSmart founder Richie Barter will be presenting at this year's eBay Connect event in Manchester. He will be giving insights into how ListSmart is creating cutting edge listing optimisation.

eBay is hosting it's second annual UK Connect event, giving business sellers the opportunity to network and gain valuable eBay insights. As part of the event, ListSmart is unveiling its intelligent listing optimisation App, that has been developed by experienced engineers and data scientists to help merchants gain maximum visibility on eBay. Taking a scientific approach to listing optimisation eliminates guesswork, tailoring content recommendations to you personally. It identifies which listings to optimise and which changes to make, based on comparisons of listings to the top sellers in each category. This has been proven to increase visibility, conversions and therefore revenue.

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eBay's Gold Standard:

Diving Into the Data: Effective Titles in 80 Characters or Less (Part 4)

Jenny Hock

eBay Gold Standard Series

We would be remiss if we didn't address one other key aspect of eBay listings: the all important title, one that many sellers get wrong.

Titles are very important when selling on eBay because they influence two things: buyer choice and appearance in search results:

  • The title is the first thing a buyer sees before buying your item so it must grab their attention; and
  • A good title can help boost search rankings, while a poor quality title may cause a listing to rarely be seen in search results. What is not seen, is definitely not bought!

Here is how we recommend composing a title:

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eBay's Gold Standard:

Diving Into the Data: The Specifics of Item Specifics (Part 3)

Jenny Hock

eBay Gold Standard Series

In our previous posts, we have examined the details of eBay's Gold Standard for listings as well as optimal image counts for listings by category. This installment will reveal our findings from an analysis on over 8 million listings to determine which Item Specifics are most commonly found among best selling listings in each eBay category.

Item Specifics are the structured attributes displayed under the images and pricing information on a listing, and they play a key role in the visibility of your items. Item Specifics are used for search ranking, and they are also used as navigation filters in each category. Our theory (and that of our friends at Tamebay) is that not all Item Specifics have equal importance. eBay define which Item Specifics apply to each category, but sellers can create their own custom attributes as well (they just aren't used for search or filtering - only for display on the listing).

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eBay's Gold Standard:

Diving Into the Data: Optimal Image Count (Part 2)

Jenny Hock

eBay Gold Standard Series

In the previous article, we reviewed the eBay Gold Standard for high performing listings. A key area of the Gold Standard is Images, and eBay recommend using a variety of high quality images, with multiple angles, plain backgrounds and no text overlays. Using our ListSmart engine, we mined data from over 12 million eBay listings from over 5,000 sellers to determine the optimal image count to net the highest average sales in each category. You can learn more about the ListSmart engine here.

Images are one of the most important parts of your eBay listings as eBay users are much more likely to click on listings with good images and also much more likely to buy from those listings. Good eBay images can create interest, supply vital information about a product and help create trust between buyer and seller.

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eBay's Gold Standard:

The Ultimate Guide (Part 1)

Jenny Hock

eBay Gold Standard Series

As an experienced eBay seller, you have likely heard of the "Gold Standard" - a term used to describe listings that demonstrate the best practices to achieve maximum visibility and conversion. Many of these standards are aimed at providing a more positive buyer experience, an important driver of consumer loyalty. But let's be honest - for sellers, the Gold Standard is best described as an informed view on the key factors of the Best Match search rank.

The thing is, there are 28 aspects of Gold Standard listings. That's a lot of optimising. Sure, I'd really like to be a 'Gold Standard' person; volunteer more, learn new languages, save the world, read more, meditate daily, grow my own vegetables, spend quality time with family ... I think you get the point ... but that's not exactly feasible to tackle all at once. Instead, we all make personal goals a few at a time, based on what we expect to have the most impact and be reasonably achievable given our limited time. The same applies to listing optimisation. Not all optimisations are equal ... at least that's our hypothesis.

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