The Ultimate Guide To Creating Top Selling eBay Listings
Whether you’re new to eBay selling or a seasoned pro looking to up your game, creating top selling listings is the ultimate prize when it comes to making your store a success.
Our Ultimate Guide takes you through everything you need to know about what makes a top selling listing. It also shows you some of the most effective things you can do to boost your click-through and conversion rates to help get your listings selling better.
The guide is divided into four parts, each of which tackles a different key area of the perfect eBay listing. We recommend reading the four parts in order, to help give you a solid grounding in listing optimisation. However, if you just want to learn about a single subject, feel free to jump straight to the relevant article.
Part 2: Optimal image count
Part 3: The specifics of item specifics
What is a top selling eBay listing?
A top selling eBay listing is one which outperforms other listings in the same category and/or for the same products. Top selling listings appear higher in user searches and are more likely to appear elsewhere on the web, such as in Google search results.
Listings that sell well can also help you to become an eBay Top Rated Seller. Achieving this status comes with a range of benefits, including reduced fees and a Top Rated Plus seal which is displayed on your listings, helping to boost buyer confidence in your items.
Why do I need to optimise my eBay listings?
The quality of eBay listings varies wildly from seller to seller, but there are consistent similarities between those listings that attract the most traffic and make the most sales.
Optimising your listings allows you to make them more like those that achieve the best results. This can then boost the performance of your own listings, increasing their visibility in eBay search results and elsewhere, so more people click through to view your items and you sell more.
How will this guide help me?
The four articles in the guide give you clear, actionable information about what makes a top selling listing and how you can improve your own listings to make them more competitive.
Using the guide, you will learn:
- The 28 elements eBay wants in an ideal listing
- What you need to do to get the most out of those elements
- How many images you should be using in your listings
- The difference getting the right number of images can make to your sales
- Which item specifics matter most for your listings
- How this is affected by the category your products are in
- What information to include in your titles
- How this changes depending on category
Where do you get your information from?
We get our information from a variety of highly reliable sources, including directly from eBay, via trusted third-party sources and, of course, from our own extensive research.
At ListSmart, we analyse over 50 million eBay listings every day, giving us a massive amount of data from which to draw insights about what sets top selling listings apart. This data-driven approach means the recommendations in this guide aren’t based on guesswork, hearsay or wishful thinking – everything we say is backed up by hard evidence of what works and what doesn’t for eBay listings.
Is there a faster way to optimise my listings?
Funny you should ask, as that’s exactly what our ListSmart app is designed to do!
ListSmart uses the latest in data analysis, machine learning and artificial intelligence to examine your listings and compare them to those of the Top Sellers in your category. It then gives specific recommendations for how to improve your listings to make them more like those of the Top Sellers.
These recommendations can be applied directly in eBay or downloaded for use with all of the leading third-party listings management applications.
The end result is that your listings quickly become more competitive which can lead to a significant increase in your sales.
Want to find out more? Sign up to try ListSmart today.